It's about life - not "lifestyle"
The mystery contributor sent in a double scan of this ad from around 1970. I actually have a magazine with this one, quite memorable with the hitch-hiking hottie. At least I always thought that was a woman. Ah, the promise of adventure on many fronts. Hard to imagine those days now, when parents won't even let their children walk to school.

The board is probably an El Paipo foam spoon kneeboard. The company survived into the bodyboard material era before vanishing.
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