It's about life - not "lifestyle"
|THE FRESHNESS IN ADVERTISING AWARD|
|It was a simply charming ad in a recent SURFER magazine, featuring an obviously hot young surfer with some alleged words of wisdom he wished to transfer to his fellow wave riders.|
|"My grqandfather died at 43.
My father died at 43.
I'm 17 and I know the clock is ticking...
so while I'm here, I'm gonna
F*CK SH*T UP!
|In honor of this absolutely stupid ad, definitive in many ways of the era in which it appears, totally representative of Extreme in every way, shape, and form, vagabondsurf.com would like to award our first Brass Ring to Rusty Sportswear.
Fire your ad guys, Rusty! You have world class products - you don't need to take the Low Road to sell them. And you owe this rider an apology, even if he did say this drivel.
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